Dynamic | Innovative B2B e-commerce features

Are you looking for an innovative, cloud-based e-commerce system that can fully integrate to your ERP system? Would you like to:

Future-proof your business;
Transform your sales team to hunters;
Increase customer satisfaction and retention; and
Increase efficiencies and reduce admin?

Our Comalytics B2B e-commerce solution is the answer. These features will convince you.

Eight B2B e-commerce features

1. Customer specific access

Our system is closed and personalised. That means:

Your customers receive a login, so they see only their specific products and pricing.
You can set different access levels within a customer account.
You can define customer groups.

2. Integrated product catalogue

The catalogue displays your product categories at a glance, making searching and buying so much easier:

It can be open or closed to the public
It can handle 100 000+ SKU’S – or even more if you choose a tailored solution.
Specific products can be found by using either:
- The fast and powerful search functionality:The customer can type in any part of the product information (whether it’s displayed or not). This type of search is forgiving towards spelling errors and it sorts search results based on specific criteria e.g. fast movers and specials.
- The intuitive drill-down: The customer easily filters on predefined facets until they find what they need.
Customers only see the products and categories approved for them, along with:
- Their specific pricing: This includes contract or specific discounted prices.
- Any volume discounts: These are triggered when they exceed a set quantity.
- Stock levels: These can be shown either locally or nationally or both. Best practice is to draw this from your ERP, but other methods are also available.
- Detailed product information: This appears when they click on a product and can include photos, descriptions, specifications, manuals and videos. Best practice is to add as much helpful content as possible per product – this has a hugely positive impact on your sales and customer support.
- Related and recommended products: These are proven to increase your Average Order Value.

3. Order management

Built for convenience, this allows for three ordering methods as well as quote functionality:

Add a quantity on the product list or product details page: This automatically adds a product to the cart visible at the top of the page.
Quick order: The customer can type in a SKU or import a list of products from Excel to create a personal “quick order” list, which can be saved for future use.
Re-order: The customer can access previous orders, whether they were placed in the B2B or ERP system, and easily re-order the same items.
Quote functionality: Some customers require a formal quote before they place an order. The system allows them to request this and it is saved in the ERP system. Then, when they are ready, it can be converted to an order from the B2B system, or they can request a re-quote if it has expired.

4. Check out and post order management

Once the customer has finished placing items in their cart, they can view their order and checkout.

Checkout is on one simple screen that shows:

The payment options you choose to offer: These could be credit card, EFT, cash-on-delivery or account (with live credit checks from the ERP system).
The delivery address: This can be restricted to a specific address for that customer, or a default address can be pulled in from their account and changed by the customer.
Items that are out of stock: You can specify whether specific customers are allowed to back order or not.

Once the order is checked out:

It automatically gets placed directly in your ERP system.
The PDF order is emailed to the customer and to their rep.
The customer can track their order status, and easily retrieve invoices and delivery details from the order list.

5. Account information

The customer can access their:

Account balance
Available credit
Last payment
Full financial transactional history

They can also download their own PDF invoices where required. This empowers your customers and reduces their calls to your sales representatives.

6. Customer management for reps

Your reps can access all their customers’ account details by acting as the client. They can even order on behalf of the customer, if your rules allow it.

7. ERP and Product Information Management (PIM) Integration

We highly recommend integrating to your ERP system and adding a Product Information Management module. These two integrations are key to increasing efficiency and decreasing admin and errors. The ERP is updated at intervals chosen by you and you also select what data you want to push and pull.

We currently integrate to 10 (and growing) ERP systems: