A powerful, modern B2B e-commerce platform
Satisfy your customers’ need to be self-sufficient
Revolutionise your sales force
Stay ahead of your competitors
Our B2B e-commerce platform adjusts to your company’s processes and works with your current tools and technology. Invest in your company’s future with an affordable and effective ERP-led platform that comfortably scales from medium- to enterprise-level, with no extra hassle.
Learn about 10 Benefits of a B2B e-commerce system | Watch this video |
Today’s B2B e-commerce buyers expect more
As the worldwide B2B market expands exponentially, the B2B buyer is changing. To retain your customers and stay ahead of the competition, it’s vital to understand what modern B2B customers expect.
Find out how our Comalytics B2B system increases customer satisfaction and retention | Watch this video |
Provide them with innovative B2B specific features
B2B customers buy not for leisure but as part of their daily job. They need to stay within budget, save their company money, get approval from several stakeholders and deliver quality products on time.
Satisfy their needs using some of our core features:
Enhance their online research by providing comprehensive product information, including detailed images, specs and prices
Search and categorisation
Make finding the right product easy with helpful categorisation and search functionality that makes sense for their industry
Customise to their requirements by displaying personalised product catalogues, customer-specific prices and volume discounts
Quick ordering and re-ordering
Improve speed and efficiency with tools that support ordering and re-ordering at the click of a button
Help them check or negotiate prices using quote management and approval processes
Customer access levels
Streamline workflows with user roles that can be customised to suit their company
Give them access to accurate, current information including previous orders, invoices and available credit
Live inventory data
Eliminate out-of-stock confusion and delays by integrating with your ERP and other existing systems
learn more about must have features of a winning B2B e-commerce platform | Watch this video |
Enhance their experience with B2C online shopping features
B2B buyers are purchasing for their company and want to get it done quickly and efficiently. However many of them shop online in their personal lives too and they’ve come to expect certain B2C features. So, although a B2B system is not designed for leisurely, personal shopping, incorporating some user-friendly B2C features makes good business sense:
Mobile optimisation and apps that make shopping easy on any device
A professional online catalogue
Optimised for SEO, to help them quickly find what they need
Call to Action buttons
Buttons that are clear and effective
Online ratings and reviews
that provide social proof
Shipping and payment options
That suit them
Several communication channels
Including live chat
Comalytics’ B2B platform works with your existing systems
In this age of convenience and instant gratification, customers expect live information at their fingertips. Fulfil (and exceed) their expectations with ERP-led B2B online shopping software. At Comalytics, we integrate to any of these ERP systems:
To streamline your business processes further, consider integrating your B2B e-commerce website with:
Comalytics’ Product Information Management system (PIM)
Your Customer Relationship Management system (CRM)
Supplier Order Managment systems (SOM)
There are so many benefits:
All your data is in one place so it’s easy to manage and share across your network.
Automation of processes means less admin and greater accuracy.
Price or product changes immediately reflect across the system.
Stock management is simple with supplier integration, and orders placed on your website automatically update the inventory.
Customers and employees have access to live stock levels at all times.
Orders are processed quickly so fulfilment happens faster.
Shipping integration means delivery costs and times are always accurate and optimised.
Customer information is available to your whole team and can be updated by them or by customers themselves.
It’s easy to manage customer-specific pricing and payment terms.
All your reporting becomes more useful and accurate, providing greater insight.
Reap these benefits with our B2B e-commerce platform
Security that gives you peace of mind
Our security measures have you covered:
Site-side SSL reassures customers that their personal information is safe as they browse and buy from you.
Your site is automatically backed up on a daily basis so we can always restore it in the unlikely event that anything goes wrong.
For extra credibility, we use Comodo for certification. This global SSL provider offers 256-bit encryption, a 30-day money-back guarantee and a trust badge that boosts conversions.
Our servers are continuously monitored, with alerts that get our team involved where needed. We make sure your site is secure and the technology is functioning correctly.
Your url displays as “https:” rather than just “http:”, accompanied by the universally-recognised padlock that tells customers your site is secure.
Your payment gateway is Payment Card Industry Data Security Standard (PCI DSS) compliant, ensuring that your customers’ payment details are encrypted and are never stored on your servers.
Take your B2B e-commerce platform to the next level with B2B2C
The B2B2C model is a combination of the traditional business-to-business (B2B) and business-to-consumer (B2C) channels. As a manufacturer or wholesaler, it gives you direct access to your end consumers. This allows you to:
Control your own brand
Gather customer data directly
Manage your own communication channels
If this model suits your business, there are two ways to implement it:
Collaborate with long-term B2B partners to sell your own branded products through them – this creates an eco-system from which everyone benefits; or
Open your own branded B2C online shopping channel from which customers can buy your products directly.
EDI vs B2B e-commerce – which is better?
A B2B e-commerce platform is an excellent alternative or addition to Electronic Data Interchange (EDI) technology. Very often, only large companies can afford EDI technology while medium to small companies still have to be served manually. Instead, provide a B2B online solution that makes them all self-sufficient, and also frees up time and money spent on taking their orders.
E-commerce and EDI differ in the following ways:
Accepted format of business documents like invoices, purchase orders, etc, is limited
Mobile e-commerce not supported
Works best for large, recurring orders of known products
Product details are pre-defined
Facilitates automation of orders based on inventory levels
No product information included
Mostly used for transactions
Requires infrastructure at the premises of all parties
Serves existing customers and suppliers
Much more flexibility in the way documents can be loaded
Supports re-ordering as well as browsing for and buying new products from the online catalogue
Allows for customer-specific pricing and discount rules
Can also automate orders from suppliers, as well as cross-sell and up-sell to customers
Allows for detailed product information, as well as other support material e.g. videos, blogs, etc
Supports transactions but is self-service and also gives the customer access to all their information e.g. account details, customer-specific terms, purchase history, etc
Based in the cloud so all parties only need an internet connection and browser
Serves existing customers and suppliers, and the open online catalogue also attracts potential new customers
B2B e-commerce benefits both your business and your customers – without the technology and employee involvement that EDI adds.