B2B Platform
A powerful, modern B2B e-commerce platform

Satisfy your customers’ need to be self-sufficient

Revolutionise your sales force

Stay ahead of your competitors
Our B2B e-commerce platform adjusts to your company’s processes and works with your current tools and technology. Invest in your company’s future with an affordable and effective ERP-led platform that comfortably scales from medium- to enterprise-level, with no extra hassle.
Learn about 10 Benefits of a B2B e-commerce system | Watch this video |
Today’s B2B e-commerce buyers expect more
As the worldwide B2B market expands exponentially, the B2B buyer is changing. To retain your customers and stay ahead of the competition, it’s vital to understand what modern B2B customers expect.
Find out how our Comalytics B2B system increases customer satisfaction and retention | Watch this video |
Provide them with innovative B2B specific features
B2B customers buy not for leisure but as part of their daily job. They need to stay within budget, save their company money, get approval from several stakeholders and deliver quality products on time.
Satisfy their needs using some of our core features:

Product information
Enhance their online research by providing comprehensive product information, including detailed images, specs and prices

Search and categorisation
Make finding the right product easy with helpful categorisation and search functionality that makes sense for their industry

Customer-specific information
Customise to their requirements by displaying personalised product catalogues, customer-specific prices and volume discounts

Quick ordering and re-ordering
Improve speed and efficiency with tools that support ordering and re-ordering at the click of a button

Quotes
Help them check or negotiate prices using quote management and approval processes

Customer access levels
Streamline workflows with user roles that can be customised to suit their company

Account information
Give them access to accurate, current information including previous orders, invoices and available credit

Live inventory data
Eliminate out-of-stock confusion and delays by integrating with your ERP and other existing systems
learn more about must have features of a winning B2B e-commerce platform | Watch this video |
Enhance their experience with B2C online shopping features
B2B buyers are purchasing for their company and want to get it done quickly and efficiently. However many of them shop online in their personal lives too and they’ve come to expect certain B2C features. So, although a B2B system is not designed for leisurely, personal shopping, incorporating some user-friendly B2C features makes good business sense:

Mobile Optimisation
Mobile optimisation and apps that make shopping easy on any device

A professional online catalogue
Optimised for SEO, to help them quickly find what they need

Call to Action buttons
Buttons that are clear and effective

Online ratings and reviews
that provide social proof

Shipping and payment options
That suit them

Several communication channels
Including live chat
Comalytics’ B2B platform works with your existing systems
In this age of convenience and instant gratification, customers expect live information at their fingertips. Fulfil (and exceed) their expectations with ERP-led B2B online shopping software. At Comalytics, we integrate to any of these ERP systems:






To streamline your business processes further, consider integrating your B2B e-commerce website with:
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Comalytics’ Product Information Management system (PIM)
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Your Customer Relationship Management system (CRM)
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Supplier Order Managment systems (SOM)
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And more
There are so many benefits:
All your data is in one place so it’s easy to manage and share across your network.
Automation of processes means less admin and greater accuracy.
Price or product changes immediately reflect across the system.
Stock management is simple with supplier integration, and orders placed on your website automatically update the inventory.
Customers and employees have access to live stock levels at all times.
Orders are processed quickly so fulfilment happens faster.
Shipping integration means delivery costs and times are always accurate and optimised.
Customer information is available to your whole team and can be updated by them or by customers themselves.
It’s easy to manage customer-specific pricing and payment terms.
All your reporting becomes more useful and accurate, providing greater insight.
Satisfied B2B e-commerce clients
Find out more about how a B2B e-commerce system can transform your sales team | Watch this video |
Reap these benefits with our B2B e-commerce platform
Security that gives you peace of mind
Our security measures have you covered:
Site-side SSL reassures customers that their personal information is safe as they browse and buy from you.
Your site is automatically backed up on a daily basis so we can always restore it in the unlikely event that anything goes wrong.
For extra credibility, we use Comodo for certification. This global SSL provider offers 256-bit encryption, a 30-day money-back guarantee and a trust badge that boosts conversions.
Our servers are continuously monitored, with alerts that get our team involved where needed. We make sure your site is secure and the technology is functioning correctly.
Your url displays as “https:” rather than just “http:”, accompanied by the universally-recognised padlock that tells customers your site is secure.
Your payment gateway is Payment Card Industry Data Security Standard (PCI DSS) compliant, ensuring that your customers’ payment details are encrypted and are never stored on your servers.
Take your B2B e-commerce platform to the next level with B2B2C
The B2B2C model is a combination of the traditional business-to-business (B2B) and business-to-consumer (B2C) channels. As a manufacturer or wholesaler, it gives you direct access to your end consumers. This allows you to:
Control your own brand
Gather customer data directly
Manage your own communication channels
If this model suits your business, there are two ways to implement it:
Collaborate with long-term B2B partners to sell your own branded products through them – this creates an eco-system from which everyone benefits; or
Open your own branded B2C online shopping channel from which customers can buy your products directly.
To find out more about B2B2C, read about our B2B 123 approach or our B2B2C blog here.
EDI vs B2B e-commerce – which is better?
A B2B e-commerce platform is an excellent alternative or addition to Electronic Data Interchange (EDI) technology. Very often, only large companies can afford EDI technology while medium to small companies still have to be served manually. Instead, provide a B2B online solution that makes them all self-sufficient, and also frees up time and money spent on taking their orders.
E-commerce and EDI differ in the following ways:
EDI
Accepted format of business documents like invoices, purchase orders, etc, is limited
Mobile e-commerce not supported
Works best for large, recurring orders of known products
Product details are pre-defined
Facilitates automation of orders based on inventory levels
No product information included
Mostly used for transactions
Requires infrastructure at the premises of all parties
Serves existing customers and suppliers
B2B e-commerce
Much more flexibility in the way documents can be loaded
Mobile responsive
Supports re-ordering as well as browsing for and buying new products from the online catalogue
Allows for customer-specific pricing and discount rules
Can also automate orders from suppliers, as well as cross-sell and up-sell to customers
Allows for detailed product information, as well as other support material e.g. videos, blogs, etc
Supports transactions but is self-service and also gives the customer access to all their information e.g. account details, customer-specific terms, purchase history, etc
Based in the cloud so all parties only need an internet connection and browser
Serves existing customers and suppliers, and the open online catalogue also attracts potential new customers
B2B e-commerce benefits both your business and your customers – without the technology and employee involvement that EDI adds.
B2B blogs
E-commerce planning for the holiday shopping season
In case you didn’t notice, the holiday season is approaching like a speeding train. Given that one fifth of all annual retail sales happen between Black Friday and Christmas, it makes sense to get on that train early. The beauty of this time of year lies not just in the seasonal boost in sales though. … Continue reading E-commerce planning for the holiday shopping season
Grow your business with these e-commerce tips for Mother’s Day
While there’s no doubt that mothers deserve appreciation all year round, Mother’s Day is an ideal occasion for loved ones to truly celebrate them. It’s no longer just about chocolates and flowers either. Although cards are still the most popular way to tell Mom (or Grandma, your wife or your sister) how much you love … Continue reading Grow your business with these e-commerce tips for Mother’s Day
15 ‘Must Have’ features of a winning B2B e-commerce platform
B2B e-commerce sales are predicted to reach an unprecedented $6.6 trillion worldwide by 2020 (Frost & Sulliva). As a manufacturer, wholesaler or distributor, your primary concern should be growing your online sales to win a larger slice of this pie. To achieve this, your B2B business needs to deliver not just a multi-channel offering, but … Continue reading 15 ‘Must Have’ features of a winning B2B e-commerce platform
How to write quality product descriptions to grow your online sales
Displaying enticing product pictures on your e-commerce site is a great start. To boost your sales to a whole new level though, you also need well-crafted product descriptions that make your visitors yearn to own those products. Sadly, most site owners are unsure about how to write product descriptions and instead rely on specs from … Continue reading How to write quality product descriptions to grow your online sales
Sales team resistance to B2B e-commerce: How to overcome it
As a business owner planning to take your B2B company online, you may be concerned about possible resistance from your sales team. And you’d be right to be. Implementing e-commerce requires a considerable investment of time and money, change can be challenging and livelihoods are at stake on both sides. Head sales team resistance off … Continue reading Sales team resistance to B2B e-commerce: How to overcome it
Seven e-commerce SEO mistakes you can fix today
There is no easy path to achieving excellent search engine rankings. Even putting together the perfect e-commerce website, with carefully chosen keywords in your product descriptions, doesn’t necessarily guarantee success. If you don’t know what you’re doing, sometimes your best intentions can have bad results – otherwise known as ‘negative SEO’. The good news is … Continue reading Seven e-commerce SEO mistakes you can fix today
B2B Email marketing – 5 ways to engage customers & grow sales
With the rise of the internet worldwide, digital marketing has become one of the most powerful ways to reach your customers and build your B2B business. Choosing the right channel is essential though, and with employees spending 28% of their work week on their business mail (McKinsey Global Institute), email marketing clearly takes the prize. … Continue reading B2B Email marketing – 5 ways to engage customers & grow sales
E-commerce site search – 30 features that build loyalty and trust
Site search is a critical part of your e-commerce sales process. It helps visitors find the products they’re looking for in your online store and makes it easy for them to select the right one for them. Unfortunately, 72% of e-commerce site searches fall short of expectations. To avoid this, it’s worth putting in the … Continue reading E-commerce site search – 30 features that build loyalty and trust
E-commerce site search: making sales easy
The evolution of search engines has changed the online landscape. With engines run by Amazon and Google leading the e-commerce charge, shoppers have come to expect nothing less than instant results. When they’re ready to buy, if they can’t find what they want on your site within 2 to 3 seconds, they quickly move on … Continue reading E-commerce site search: making sales easy
Eight reasons your e-commerce store needs a mobile app
Simply running a responsive e-commerce site may no longer be enough. In our rapidly changing world, a mobile app that works in tandem with your online store will soon become a minimum requirement for success. If you plan to take your business to the next level of sales, customer engagement and brand recognition, the time … Continue reading Eight reasons your e-commerce store needs a mobile app