Welcome to our blog


This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
The words e-commerce written over a map of the world

E-commerce re-design. Is your site due an overhaul?

It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....

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Mobile phone showing the facebook icon

Facebook ads – how to prepare to advertise on Facebook

Quite simply, Facebook is the largest social media platform in the world. In South Africa alone, there are currently over 13 million users, with just over three quarters of those using a mobile device to connect. Ev ...

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A photo of a laptop on a desk with online advertising written over it

Online advertising – an overview for e-commerce

When developing your digital marketing strategy, it’s a good idea to use a framework that covers all the bases. One important aspect of this framework, especially in the start-up phase of your business, is online ...

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An office set up with an insert of a e-commerce product page where the promotion is buy one and get one free

Freebie e-commerce promotions – why they work

It’s a sad fact that, on average, only about 2% of visitors to your site are likely to connect with or buy anything from you. It’s possible to improve this percentage though with clever use of conversion tactics ...

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Picture with social media written over it

9 Social media tactics for growth in 2018

Through defining your social media strategy, you have set your social media goals, analysed your audiences, chosen a few platforms that suit your business and formalised your social media processes. Now it’s time ...

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A mobile phone screen showing social media icons

7 Social media strategies to better engage with your customers

Social media is a massive part of modern life and if you’re not making use of it for your business, you’re doing yourself a disservice. Properly defining your social media strategy helps to drive traffic to your ...

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Sky scrapers rising above the clouds depicting outgrowing your competitors when using these e-commerce trends in 2018

E-commerce trends for outgrowing the rest in 2018

While the e-commerce market in South Africa is still relatively new and small compared to other first world countries, this means it still has massive potential to grow. In fact, experts expect the annual revenue gr ...

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Two gears interchange to show seamless integration

7 Benefits of e-commerce and ERP integration

If your e-commerce business is growing but you haven’t yet implemented ERP integration, you may be putting your business at risk. Every time you manually enter sales orders on your ERP, adjust your inventory or up ...

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Digital marketing banner

9 Point digital marketing framework to attract customers

In a previous blog, we looked at the basics of attracting visitors to your site. In this one, we take that a step further into some potential strategies. We’ll be working within a 9-point digital marketing framewo ...

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