Welcome to our blog

This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
The words e-commerce written over a map of the world

E-commerce re-design. Is your site due an overhaul?

It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....

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B2B online success through adoption and acquisition

With your e-commerce site ready to launch, you might think the next step for B2B online success is ensuring successful adoption. And you’d be right that it’s critical to get your offline customers online as soon ...

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A basic diagram showing how b2b omni-channel works on top of a round disk like object with two crossed swords behind it

What role does B2B e-commerce play in an omni-channel strategy?

Are you ready to rule the customer experience battlefield? Your business’s survival depends on beating the competition. With omni-channel the way of the future, B2B e-commerce could be just the weapon you need. ...

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How to grow your online business

B2B e-commerce: three layers to growth

"One of the biggest challenges faced by B2B online businesses today is how to consistently grow their orders. Implementing this three-layer approach can increase your sales exponentially," says our CEO, Jannie du To ...

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Turn Finches into Falcons

“One of the most significant benefits of implementing a B2B e-commerce system is that it allows your sales reps to do their real jobs – adding value and growing the business. Getting this right will save you tim ...

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Seven e-commerce SEO mistakes you can fix today

There is no easy path to achieving excellent search engine rankings. Even putting together the perfect e-commerce website, with carefully chosen keywords in your product descriptions, doesn’t necessarily guarantee ...

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Sales team resistance to B2B e-commerce: How to overcome it

As a business owner planning to take your B2B company online, you may be concerned about possible resistance from your sales team. And you’d be right to be. Implementing e-commerce requires a considerable investme ...

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How to write quality product descriptions to grow your online sales

Displaying enticing product pictures on your e-commerce site is a great start. To boost your sales to a whole new level though, you also need well-crafted product descriptions that make your visitors yearn to own th ...

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man playing chess from his opponent views. The oponent has all his chess peices knocked over implying that the man in the picture is winning

15 ‘Must Have’ features of a winning B2B e-commerce platform

B2B e-commerce sales are predicted to reach an unprecedented $6.6 trillion worldwide by 2020 (Frost & Sulliva). As a manufacturer, wholesaler or distributor, your primary concern should be growing your online sales ...

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Grow your business with these e-commerce tips for Mother’s Day

While there’s no doubt that mothers deserve appreciation all year round, Mother’s Day is an ideal occasion for loved ones to truly celebrate them. It’s no longer just about chocolates and flowers either. Altho ...

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14 Steps to set up a successful e-commerce plan

Whether you’re launching an e-commerce business from scratch, transitioning from a bricks-and-mortar company or adding e-commerce to your existing business, you’ll need to design a detailed plan for success – ...

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Diagram showing showing how Business to Business to customer work.

Could B2B2C transform your B2B business?

Traditionally, B2B and B2C are two separate entities. For many companies, this still works – and will continue to work - perfectly. The online world is changing though. With all the exposure they receive to ever-d ...

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10 Metrics to measure the health of your e-commerce business

To make sure your e-commerce business doesn’t fail alongside 50% of all start-ups in South Africa, you need to keep a firm grip on the numbers. This applies equally to mid-size businesses and large corporates aimi ...

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