Welcome to our blog


This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
The words e-commerce written over a map of the world

E-commerce re-design. Is your site due an overhaul?

It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....

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A basic diagram showing how b2b omni-channel works on top of a round disk like object with two crossed swords behind it

What role does B2B e-commerce play in an omni-channel strategy?

Are you ready to rule the customer experience battlefield? Your business’s survival depends on beating the competition. With omni-channel the way of the future, B2B e-commerce could be just the weapon you need. ...

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A diagram shoing the three layers on how to grow your business

B2B e-commerce: three layers to growth

"One of the biggest challenges faced by B2B online businesses today is how to consistently grow their orders. Implementing this three-layer approach can increase your sales exponentially," says our CEO, Jannie du To ...

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Image showing a falcon flying through the air

Turn Finches into Falcons

“One of the most significant benefits of implementing a B2B e-commerce system is that it allows your sales reps to do their real jobs – adding value and growing the business. Getting this right will save you tim ...

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SEO stands for Search Engine Optimization

SEO for e-commerce – an introduction

If you’re running an e-commerce site, you’ll know it’s all about getting virtual feet through your online door. While there are many ways to do this, search engine optimisation (SEO) is one of the best. This i ...

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Blogging title image with sketches of mobile phones, laptops and books

Why every e-commerce business needs a blog

Done right, an e-commerce blog can substantially increase visits to your site, boosting your sales. For the uninitiated, blogging can seem like a time-consuming extra, something to be done on an ad-hoc basis. If you ...

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A B2B e-commerce solution that increases customer satisfaction and retention

A successful B2B business depends even more on customer loyalty than it does on customer acquisition. Are you moving with the times to keep your customers close? B2B buyers now expect an online experience that at l ...

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Abandoned shopping trolley standing in the desert, signifying an abandoned cart – the topic of this blog.

15 Ways to reduce cart abandonment

Abandoned shopping carts are quite literally lost sales. To keep your sales figures healthy, it’s important to do everything you can to reduce cart abandonment to an absolute minimum. What is cart abandonment? T ...

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developing an e-commerce email

13 Ways to build an email database for your e-commerce business

Whether you run an established e-commerce business or are just starting out, building an email database should be one of your top priorities. There are many ways of promoting products and communicating with your B2 ...

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A picture showing a sales or revenue graph going up indicating the significance of increasing your sales by recovering abandoned carts. This blog shares ideas on how to do that.

How to recover abandoned carts and win back those sales

In the e-commerce industry, cart abandonment is a fact of life. It’s a direct result of the way people shop online and is unlikely to go away anytime soon. The fact that your visitor has got that far though tells ...

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Image of a person using a futuristic tablet

12 Vital B2B e-commerce features from the B2C experience

You may already have a B2B online system or be considering one for your business. Either way, you need to know that your B2B buyers are more and more expecting a B2C experience when purchasing from you. Stay ahead o ...

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