Email list building plug-ins
Building an email list for your e-commerce business should be a top priority. As one of the best all-round growth channels available, email marketing is an extremely effective way to grow sales and create customer loyalty and engagement.
Find out how to build your e-commerce email database list here.
How to build your e-commerce email list
Helpful general advice
Add a static ‘sign-up’ area on your page.
This isn’t highly effective, but it’s worth providing anyway to make sure you’ve covered the bases. Do this in the footer of your website or on the contact page.
Build a landing page for your email sign-up campaigns.
You can use social media or advertising to drive traffic to that page, then offer your visitors something of value in exchange for their email addresses.
Specialised plug-ins available to help build your e-commerce email list
This widget pops up a box to get the attention of your visitors and gathers their email addresses for your marketing database.
Features include:
-
Customisable content
-
Customisable start time – you may want to build in a time delay before the box pops up
-
Customisable recurring time – the number of days the box will stay hidden if a visitor closes it
-
Full customisation if you want to use your own design (CSS).
This is another type of pop-up which offers your visitors a subscription to your newsletter along with a discount. Once they have entered their email address, they receive an automatically generated coupon code, which incentivises them to buy something from your online store.
Features you can set include:
-
The number of characters the code has
-
Whether the code is generated uniquely for every visitor or stays the same
-
How many days the code is valid for
-
How many times a customer can use that code
-
What discount you attach to the code
-
A customisable email template
-
Your own welcome message
-
The name of the cookie
-
Timing of pop-up – whether it appears immediately or after a certain amount of time is spent on a page
Contact us to discuss ways to build your email database today.
Every e-commerce site should make use of this feature and then actively use email marketing to grow their business.
