Boost sales and delight customers with your e-commerce returns policy Creating an e-commerce returns policy is often a low priority for business owners. Many would rather avoid the subject all together. After all, returns put a dent in immediate profits and the logistics can be daunting. So they try to reduce the problem by making it Read More
E-commerce product categorisation – a how-to guide Product categorisation helps customers intuitively find what they want on your e-commerce site. If it’s not clear how your site is organised, you may lose customers who can’t be bothered to search too hard for what they’re looking for. Get it right though, and your conversion Read More
Building e-commerce trust: 10 ways to help new customers feel safe Before a customer buys from you for the first time, they need to feel extremely safe. After all, e-commerce doesn’t operate like a brick-and-mortar store and they can’t walk away with a product they have just purchased using cash. When they shop online, they have to Read More