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Four retention strategies for e-commerce In any established business, once you’ve started to build your customer database, your focus should begin to shift to creating loyalty in those customers you have gained - in a word: retention. In a previous blog, we explored how to develop your retention strategy and how Read More
Key factors in developing an e-commerce retention strategy So your business is up and running and you have some customers coming through your (virtual) doors. If you’re following best practice, you also have a marketing plan in place that includes running promotions at every opportunity, for example, around Easter, Mother’s Day, Back-to-School, Black Friday Read More
Why your e-commerce business needs live chat All successful businesses are built on customer loyalty. That loyalty is earned over time by providing excellent products plus a great customer experience throughout the sales process. When your B2B or B2C business is online, introducing e-commerce live chat takes customer service and engagement to a Read More