Why every e-commerce business needs a blog Done right, an e-commerce blog can substantially increase visits to your site, boosting your sales. For the uninitiated, blogging can seem like a time-consuming extra, something to be done on an ad-hoc basis. If you put it at the forefront of your marketing plan though, you Read More
15 Ways to reduce cart abandonment Abandoned shopping carts are quite literally lost sales. To keep your sales figures healthy, it’s important to do everything you can to reduce cart abandonment to an absolute minimum. What is cart abandonment? To calculate your cart abandonment rate: Total number of completed transactions Total number Read More
13 Ways to build an email database for your e-commerce business Whether you run an established e-commerce business or are just starting out, building an email database should be one of your top priorities. There are many ways of promoting products and communicating with your B2B or B2C online customers. As the most cost effective, email marketing Read More