A customer journey map – why and how? Think back to times when you’ve been a customer yourself. Isn’t it true that how you felt after your interaction with the company was equally as important as the goods you bought from them? A customer journey map helps us to define the experiences our customers Read More
Aligning website goals, business and digital marketing goals Goals are powerful. They focus the brain on a specific outcome or destination, driving it to find solutions to get there. Not surprisingly, it is essential to have goals for your business. This post is for you if you want to create and align your business, Read More
6 key questions to grow your e-commerce business Over the coming months, we are planning to share with you a blog series on growing your e-commerce business.  This post is an introduction to a growth framework we will use throughout this series.  All the upcoming topics will fit into this framework - hopefully providing Read More