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Black Friday – chaos or opportunity? While Thanksgiving hasn’t yet made it over the Atlantic as something to celebrate in South Africa, Black Friday certainly has. From September, and in some cases even August, businesses, both online and otherwise, begin marketing campaigns aimed at this shopping “holiday”. When is Black Friday? Traditionally Read More
Your business needs a brand style guide – here’s how to create one Your brand is who you are and what you represent as a company. It is the promise you make to your customers and the values you stand for. A brand style guide captures your brand and makes it understandable and replicable throughout any products and marketing Read More
Market segmentation – a quick guide Knowing your customer is one of the cornerstones of any business. This post is for you if you want a basic understanding of how to do market segmentation and, taking that one step further, create customer personas for your business. This is one of a series Read More