E-commerce re-design. Is your site due an overhaul? It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the continuing investigation into what your customers want and how they behave. Every now and then however, you may reach a crossroads Read More
Black Friday – chaos or opportunity? While Thanksgiving hasn’t yet made it over the Atlantic as something to celebrate in South Africa, Black Friday certainly has. From September, and in some cases even August, businesses, both online and otherwise, begin marketing campaigns aimed at this shopping “holiday”. When is Black Friday? Traditionally Read More
Your business needs a brand style guide – here’s how to create one Your brand is who you are and what you represent as a company. It is the promise you make to your customers and the values you stand for. A brand style guide captures your brand and makes it understandable and replicable throughout any products and marketing Read More