Online advertising – an overview for e-commerce When developing your digital marketing strategy, it’s a good idea to use a framework that covers all the bases. One important aspect of this framework, especially in the start-up phase of your business, is online advertising. In this post we discuss the definition and benefits of Read More
Freebie e-commerce promotions – why they work It’s a sad fact that, on average, only about 2% of visitors to your site are likely to connect with or buy anything from you. It’s possible to improve this percentage though with clever use of conversion tactics. In this blog we’ll be talking about e-commerce Read More
7 Social media strategies to better engage with your customers Social media is a massive part of modern life and if you’re not making use of it for your business, you’re doing yourself a disservice. Properly defining your social media strategy helps to drive traffic to your e-commerce site, builds awareness of your brand and provides Read More