E-commerce product categorisation – a how-to guide Product categorisation helps customers intuitively find what they want on your e-commerce site. If it’s not clear how your site is organised, you may lose customers who can’t be bothered to search too hard for what they’re looking for. Get it right though, and your conversion Read More
Building e-commerce trust: 10 ways to help new customers feel safe Before a customer buys from you for the first time, they need to feel extremely safe. After all, e-commerce doesn’t operate like a brick-and-mortar store and they can’t walk away with a product they have just purchased using cash. When they shop online, they have to Read More
Nine expectations of B2B online customers Successfully meeting the expectations of your B2B online customers is critical. After all, the stakes are high - losing one B2B customer can cost you hundreds of thousands, if not millions. And without customers, you’ll soon be out of business. B2B purchasing can be complex though, Read More