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15 Ways to reduce cart abandonment Abandoned shopping carts are quite literally lost sales. To keep your sales figures healthy, it’s important to do everything you can to reduce cart abandonment to an absolute minimum. What is cart abandonment? To calculate your cart abandonment rate: Total number of completed transactions Total number Read More
13 Ways to build an email database for your e-commerce business Whether you run an established e-commerce business or are just starting out, building an email database should be one of your top priorities. There are many ways of promoting products and communicating with your B2B or B2C online customers. As the most cost effective, email marketing Read More
How to recover abandoned carts and win back those sales In the e-commerce industry, cart abandonment is a fact of life. It’s a direct result of the way people shop online and is unlikely to go away anytime soon. The fact that your visitor has got that far though tells you they are ready and willing Read More