Welcome to our blog

This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
The words e-commerce written over a map of the world

E-commerce re-design. Is your site due an overhaul?

It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....

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Image of a daughter and mother holding flowers and looking into each others eyes

E-commerce marketing magic for Mother’s Day

On the second Sunday in May, millions of South Africans will be celebrating Mother’s Day. According to SureSwipe, this once-fairly-low-key day has now become the third biggest retail opportunity globally, after Ch ...

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Using a laptop online shopping | holding a credit card

Increase your sales by offering the right e-commerce payment methods

The days when you could simply offer a credit card payment option on your website are fast disappearing. Most online customers now expect to be able to choose from a range of e-commerce payment methods. So which pay ...

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Image showing a falcon flying through the air

Turn Finches into Falcons

“One of the most significant benefits of implementing a B2B e-commerce system is that it allows your sales reps to do their real jobs – adding value and growing the business. Getting this right will save you tim ...

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Person pointing at a five star rating

Do more online reviews equal more revenue?

Whether you’re running a B2B or B2C site, cleverly designed online reviews can make a huge difference to your bottom line. While the figures may differ from study to study, there’s no doubt that online reviews b ...

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Mobile phone showing the facebook icon

Facebook ads – how to prepare to advertise on Facebook

Quite simply, Facebook is the largest social media platform in the world. In South Africa alone, there are currently over 13 million users, with just over three quarters of those using a mobile device to connect. Ev ...

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A photo of a laptop on a desk with online advertising written over it

Online advertising – an overview for e-commerce

When developing your digital marketing strategy, it’s a good idea to use a framework that covers all the bases. One important aspect of this framework, especially in the start-up phase of your business, is online ...

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Freebie image

Freebie e-commerce promotions – why they work

It’s a sad fact that, on average, only about 2% of visitors to your site are likely to connect with or buy anything from you. It’s possible to improve this percentage though with clever use of conversion tactics ...

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Picture with social media written over it

9 Social media tactics for growth in 2018

Through defining your social media strategy, you have set your social media goals, analysed your audiences, chosen a few platforms that suit your business and formalised your social media processes. Now it’s time ...

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