Welcome to our blog
This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
E-commerce re-design. Is your site due an overhaul?
It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....
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Turn Finches into Falcons
“One of the most significant benefits of implementing a B2B e-commerce system is that it allows your sales reps to do their real jobs – adding value and growing the business. Getting this right will save you tim ...
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Poor page speed = poor e-commerce sales
Having a fantastically designed site is a great start to your online business. If your page speed isn’t up to scratch though, you may have wasted the time and money you’ve invested in it. Why page speed matters ...
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Do more online reviews equal more revenue?
Whether you’re running a B2B or B2C site, cleverly designed online reviews can make a huge difference to your bottom line. While the figures may differ from study to study, there’s no doubt that online reviews b ...
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Facebook ads – how to prepare to advertise on Facebook
Quite simply, Facebook is the largest social media platform in the world. In South Africa alone, there are currently over 13 million users, with just over three quarters of those using a mobile device to connect. Ev ...
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Online advertising – an overview for e-commerce
When developing your digital marketing strategy, it’s a good idea to use a framework that covers all the bases. One important aspect of this framework, especially in the start-up phase of your business, is online ...
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Freebie e-commerce promotions – why they work
It’s a sad fact that, on average, only about 2% of visitors to your site are likely to connect with or buy anything from you. It’s possible to improve this percentage though with clever use of conversion tactics ...
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9 Social media tactics for growth in 2018
Through defining your social media strategy, you have set your social media goals, analysed your audiences, chosen a few platforms that suit your business and formalised your social media processes. Now it’s time ...
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7 Social media strategies to better engage with your customers
Social media is a massive part of modern life and if you’re not making use of it for your business, you’re doing yourself a disservice. Properly defining your social media strategy helps to drive traffic to your ...
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