Welcome to our blog
This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
E-commerce re-design. Is your site due an overhaul?
It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....
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7 Benefits of e-commerce and ERP integration
If your e-commerce business is growing but you haven’t yet implemented ERP integration, your business may be at risk. Every time you manually enter sales orders on your ERP, adjust your inventory or upload updated ...
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9-Point digital marketing framework to attract customers
In a previous blog, we looked at the basics of attracting visitors to your site. In this one, we take that a step further into some potential strategies. We’ll be working within a 9-point digital marketing framewo ...
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Attracting visitors – focus on ‘free’ or ‘paid for’ traffic?
Launching an amazing website is a great start to your online business, but if you have no traffic coming through it, you’ve wasted your time and money. This post is for you if you want to understand the basics of ...
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E-commerce web design – 8 basic, ‘must have’ components
It’s a big wide world online, and the competition for customers is massive and still growing. Add to that modern society’s preference for instant gratification and you’re faced with a challenge. If you don’t ...
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Contest ideas to attract traffic to your e-commerce site
A great way to draw traffic to your site is to create an exciting incentive for people to visit it. Sweepstakes, competitions, and lotteries are all popular contest ideas that draw people in and help grow your busin ...
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Black Friday – chaos or opportunity?
While Thanksgiving hasn’t yet made it over the Atlantic as something to celebrate in South Africa, Black Friday certainly has. From September, and in some cases even August, businesses, both online and otherwise, ...
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Your business needs a brand style guide – here’s how to create one
Your brand is who you are and what you represent as a company. It is the promise you make to your customers and the values you stand for. A brand style guide captures your brand and makes it understandable and repli ...
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Market segmentation – a quick guide
Knowing your customer is one of the cornerstones of any business. This post is for you if you want a basic understanding of how to do market segmentation and, taking that one step further, create customer personas f ...
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