Welcome to our blog
This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
E-commerce re-design. Is your site due an overhaul?
It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....
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13 Ways to build an email database for your e-commerce business
Whether you run an established e-commerce business or are just starting out, building an email database should be one of your top priorities. There are many ways of promoting products and communicating with your ...
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How to recover abandoned carts and win back those sales
In the e-commerce industry, cart abandonment is a fact of life. It’s a direct result of the way people shop online and is unlikely to go away anytime soon. The fact that your visitor has got that far though tells ...
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12 Vital B2B e-commerce features from the B2C experience
You may already have a B2B online system or be considering one for your business. Either way, you need to know that your B2B buyers are more and more expecting a B2C experience when purchasing from you. Stay ahead o ...
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A B2B e-commerce solution that increases efficiency and reduces admin
B2B buyers purchase from companies that make it easy for them to do business. With the B2B market estimated to grow to $6.7 trillion in transactions by 2020, how are you differentiating yourself so you outgrow your ...
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Seven tactics to boost your e-commerce average order value
Whether you run a B2C or B2B e-commerce site, you need to pay attention to your average order value (AOV). In a nutshell, a higher AOV translates into more profit for your business. The strategies you use to boos ...
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Four retention strategies for e-commerce
In any established business, once you’ve started to build your customer database, your focus should begin to shift to creating loyalty in those customers you have gained - in a word: retention. In a previous blog, ...
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Increase efficiency and reduce admin with a B2B e-commerce system
In today’s competitive environment, your sales process needs to be seamless and efficient. Your business cannot afford to struggle with human errors like delays, duplications or sales orders incorrectly entered ...
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Key factors in developing an e-commerce retention strategy
So your business is up and running and you have some customers coming through your (virtual) doors. If you’re following best practice, you also have a marketing plan in place that includes running promotions at ev ...
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