Welcome to our blog


This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
The words e-commerce written over a map of the world

E-commerce re-design. Is your site due an overhaul?

It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....

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Cars speeding through an intersection using as an analogy for attracting visitors

Attracting visitors – focus on ‘free’ or ‘paid for’ traffic?

Launching an amazing website is a great start to your online business, but if you have no traffic coming through it, you’ve wasted your time and money. This post is for you if you want to understand the basics of ...

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Web design image on a table of a designer working on creating a website

E-commerce web design – 8 basic, ‘must have’ components

It’s a big wide world online, and the competition for customer attention is massive and still growing. Add to that modern society’s search for instant gratification and you’re faced with a challenge. If you do ...

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Contest ideas Banner

Contest ideas to attract traffic to your e-commerce site

A great way to draw traffic to your site is to create an exciting incentive for people to visit it. Sweepstakes, competitions, and lotteries are all popular contest ideas that draw people in and help grow your busin ...

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Black Friday - chaos or opportunity?

Black Friday – chaos or opportunity?

Until recently, Black Friday was mainly US-based. It’s now become a very real thing in South Africa too, causing massive queues in brick-and-mortar stores and crashed websites due to heavy online traffic. It’s n ...

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Brand style guide explains the use of your logo and colours

Your business needs a brand style guide – here’s how to create one

Your brand is who you are and what you represent as a company. It is the promise you make to your customers and the values you stand for. A brand style guide captures your brand and makes it understandable and repli ...

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Customer segmentation results in groups of customers that look or act similarly

Market segmentation – a quick guide

Knowing your customer is one of the cornerstones of any business. This post is for you if you want a basic understanding of how to do market segmentation and, taking that one step further, create customer personas f ...

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Customer journey map

A customer journey map – why and how?

Think back to times when you’ve been a customer yourself. Isn’t it true that how you felt after your interaction with the company was equally as important as the goods you bought from them? A customer journey ma ...

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Website goals can be used as a compass for your web design project

Aligning website goals, business and digital marketing goals

Goals are powerful. They focus the brain on a specific outcome or destination, driving it to find solutions to get there. Not surprisingly, it is essential to have goals for your business. This post is for you if yo ...

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