Welcome to our blog

This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
The words e-commerce written over a map of the world

E-commerce re-design. Is your site due an overhaul?

It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....

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Picture with social media written over it

Nine social media tactics for growth

Through defining your social media strategy, you have set your social media goals, analysed your audiences, chosen a few platforms that suit your business and formalised your social media processes. Now it’s time ...

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IT Web adoption vs acquisition banner image

B2B online success through adoption and acquisition

With your e-commerce site ready to launch, you might think the next step for B2B online success is ensuring successful adoption. And you’d be right that it’s critical to get your offline customers online as soon ...

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Banner imahe that sayes SEO on it.

Ten key areas where e-commerce SEO needs a different approach to regular SEO

Whether you run a regular or an e-commerce website, Search Engine Optimisation (SEO) is important. Done right, it has the potential to create a sustainable flow of visitors to your site– without you paying per cli ...

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SEO stands for Search Engine Optimization

SEO for e-commerce – an introduction

If you’re running an e-commerce site, you’ll know it’s all about getting virtual feet through your online door. While there are many ways to do this, search engine optimisation (SEO) is one of the best. This i ...

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Blogging title image with sketches of mobile phones, laptops and books

Why every e-commerce business needs a blog

Done right, an e-commerce blog can substantially increase visits to your site, boosting your sales. For the uninitiated, blogging can seem like a time-consuming extra, something to be done on an ad-hoc basis. If you ...

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increase customer satisfaction

A B2B e-commerce solution that increases customer satisfaction and retention

A successful B2B business depends even more on customer loyalty than it does on customer acquisition. Are you moving with the times to keep your customers close? B2B buyers now expect an online experience that at ...

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A basic diagram showing how b2b omni-channel works on top of a round disk like object with two crossed swords behind it

What role does B2B e-commerce play in an omni-channel strategy?

Are you ready to rule the customer experience battlefield? Your business’s survival depends on beating the competition. With omni-channel the way of the future, B2B e-commerce could be just the weapon you need. ...

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Abandoned shopping trolley standing in the desert, signifying an abandoned cart – the topic of this blog.

15 Ways to reduce cart abandonment

Abandoned shopping carts are quite literally lost sales. To keep your sales figures healthy, it’s important to do everything you can to reduce cart abandonment to an absolute minimum. What is cart abandonment? T ...

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