Welcome to our blog
This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
E-commerce re-design. Is your site due an overhaul?
It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....
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E-commerce site search – 30 features that build loyalty and trust
Site search is a critical part of your e-commerce sales process. It helps visitors find the products they’re looking for in your online store and makes it easy for them to select the right one for them. Unfortunat ...
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B2B Email marketing – 5 ways to engage customers & grow sales
With the rise of the internet worldwide, digital marketing has become one of the most powerful ways to reach your customers and build your B2B business. Choosing the right channel is essential though, and with emplo ...
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Seven e-commerce SEO mistakes you can fix today
There is no easy path to achieving excellent search engine rankings. Even putting together the perfect e-commerce website, with carefully chosen keywords in your product descriptions, doesn’t necessarily guarantee ...
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Sales team resistance to B2B e-commerce: How to overcome it
As a business owner planning to take your B2B company online, you may be concerned about possible resistance from your sales team. And you’d be right to be. Implementing e-commerce requires a considerable investme ...
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How to write quality product descriptions to grow your online sales
Displaying enticing product pictures on your e-commerce site is a great start. To boost your sales to a whole new level though, you also need well-crafted product descriptions that make your visitors yearn to own th ...
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15 ‘Must Have’ features of a winning B2B e-commerce platform
B2B e-commerce sales are predicted to reach an unprecedented $6.6 trillion worldwide by 2020 (Frost & Sulliva). As a manufacturer, wholesaler or distributor, your primary concern should be growing your online sales ...
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Grow your business with these e-commerce tips for Mother’s Day
While there’s no doubt that mothers deserve appreciation all year round, Mother’s Day is an ideal occasion for loved ones to truly celebrate them. It’s no longer just about chocolates and flowers either. Altho ...
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Could B2B2C transform your B2B business?
Traditionally, B2B and B2C are two separate entities. For many companies, this still works – and will continue to work - perfectly. The online world is changing though. With all the exposure they receive to ever-d ...
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