Welcome to our blog
This is the space where we will share e-commerce business and marketing insights and tips. Take a look at our latest blog posts below!
E-commerce re-design. Is your site due an overhaul?
It is best practice to re-design your e-commerce site often. This does not mean big changes every time, but rather incremental changes based on the co ....
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7 Social media strategies to better engage with your customers
Social media is a massive part of modern life and if you’re not making use of it for your business, you’re doing yourself a disservice. Properly defining your social media strategy helps to drive traffic to your ...
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E-commerce trends for outgrowing the rest in 2018
While the e-commerce market in South Africa is still relatively new and small compared to other first world countries, this means it still has massive potential to grow. In fact, experts expect the annual revenue gr ...
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9-Point digital marketing framework to attract customers
In a previous blog, we looked at the basics of attracting visitors to your site. In this one, we take that a step further into some potential strategies. We’ll be working within a 9-point digital marketing framewo ...
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Attracting visitors – focus on ‘free’ or ‘paid for’ traffic?
Launching an amazing website is a great start to your online business, but if you have no traffic coming through it, you’ve wasted your time and money. This post is for you if you want to understand the basics of ...
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E-commerce web design – 8 basic, ‘must have’ components
It’s a big wide world online, and the competition for customers is massive and still growing. Add to that modern society’s preference for instant gratification and you’re faced with a challenge. If you don’t ...
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Black Friday – chaos or opportunity?
While Thanksgiving hasn’t yet made it over the Atlantic as something to celebrate in South Africa, Black Friday certainly has. From September, and in some cases even August, businesses, both online and otherwise, ...
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Your business needs a brand style guide – here’s how to create one
Your brand is who you are and what you represent as a company. It is the promise you make to your customers and the values you stand for. A brand style guide captures your brand and makes it understandable and repli ...
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Market segmentation – a quick guide
Knowing your customer is one of the cornerstones of any business. This post is for you if you want a basic understanding of how to do market segmentation and, taking that one step further, create customer personas f ...
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